The invention of internet was a breakthrough in the history of mankind. Never before was information of such large volumes communicated in such short span of time. It has changed the lifestyle of people and has impacted businesses to a great extent. The internet user base is increasing at a rapid pace in our country. This has made it necessary for companies to strengthen their presence in online platform and also run their business there. Digital marketing and E-Commerce are two fast-growing domains that have sprung up from the changes in the IT industry. Companies require professionals who have fundamental and advanced-level knowledge in these areas to drive their marketing campaigns and improve their business. The MBA programme offered by K L University trains students in advanced technical skills and fundamental subjects that are related to digital world and develops basic knowledge in managerial principles.
The programme is an outcome of efforts to include new-age industry sectors as main part of the educational curriculum. It offers training in fundamental management subjects and focuses on digital marketing and E-Commerce domains. Students get the following from the programme.
• Training in fundamental management subjects including HR management, marketing management, operations management and financial management
• Learn in-depth about social media marketing, international marketing, brand management and mobile and web analytics
• Develop practical understanding of B2B marketing, advertising technology and marketing technology and advanced digital marketing
• Get training in development of soft skills
2 years (Full time)
Address: Koneru Lakshmaiah Education Foundation,
Green Fields, Vaddeswaram,
Guntur, Andhra Pradesh 522502.
Call us: +91 8880 82 00 00
E-mail us: email@example.com