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MBA Digital Marketing & E-Commerce

Why MBA Digital Marketing & E-Commerce?

The invention of internet was a breakthrough in the history of mankind. Never before was information of such large volumes communicated in such short span of time. It has changed the lifestyle of people and has impacted businesses to a great extent. The internet user base is increasing at a rapid pace in our country. This has made it necessary for companies to strengthen their presence in online platform and also run their business there. Digital marketing and E-Commerce are two fast-growing domains that have sprung up from the changes in the IT industry. Companies require professionals who have fundamental and advanced-level knowledge in these areas to drive their marketing campaigns and improve their business. The MBA programme offered by K L University trains students in advanced technical skills and fundamental subjects that are related to digital world and develops basic knowledge in managerial principles.

Course Objectives

The programme is an outcome of efforts to include new-age industry sectors as main part of the educational curriculum. It offers training in fundamental management subjects and focuses on digital marketing and E-Commerce domains. Students get the following from the programme.
•    Training in fundamental management subjects including HR management, marketing management, operations management and financial management
•    Learn in-depth about social media marketing, international marketing, brand management and mobile and web analytics
•    Develop practical understanding of B2B marketing, advertising technology and marketing technology and advanced digital marketing
•    Get training in development of soft skills

Course Duration

2 years (Full time)
AICTE approved

Quick Enquiry

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Eligibility

The minimum qualification required to apply is a Bachelor’s degree from a recognised university or equivalent with a minimum of 50% aggregate marks.

Admission/ Fee Details

Admissions are open for K L University MBA Digital Marketing & E-Commerce Course 2017. Eligible students who are interested in new-age online marketing domain are welcome to apply.
  • Application Fee – Rs. 1500/-
  • Admission Token Amount – Rs. 15,000/-
  • Semester Fee – Rs. 2,50,000 per Semester
  • Total Fee – Rs. 5,00,000/- (Admission fee excluded)
  • Mode of Payment – Only in the form of DD
  • Loan Assistance – The University is tied-up with banks that can provide education loans at attractive interest rates.

Curriculum

* Subject to changes made by university

MBA Digital Marketing & E-Commerce

  • Introduction to Digital Marketing
  • Indian Business Environment
  • Managerial Economics
  • Managerial Accounting
  • Marketing Management
  • Organizational Behaviour
  • Quantitative Techniques
  • Professional Communication-I
  • Human Resource Management
  • Financial Management
  • Business Research Methodology
  • International Business Environment
  • Operations Management
  • Introduction to E-Commerce
  • Advanced Digital Marketing
  • Professional Communication-II
  • Strategic Management and policy
  • Social Media Marketing
  • Elective -1
  • Elective -2
  • Elective -3
  • Elective -4
  • Sectoral Elective 1
  • Management Research Project
  • Start-ups & New Venture Management
  • Business Ethics & Corporate Governance
  • Business Legislation
  • Elective 1
  • Elective 2
  • Elective 3
  • Elective 4
  • Sectoral Elective 2
  •  
  • Functional Elective Courses – Advanced Marketing (Choose 4 out of 8)
  • Brand Planning and Consumer Insights
  • Services Marketing
  • Project Management
  • International Marketing
  • Sales and Distribution Management
  • Retail Management
  • Brand Management
  • Customer Relationship Management
  •  
  • Functional Elective Courses – Advanced E-Marketing (Choose 4 out of 8)
  • Search Engine Optimization
  • e-Marketing Financial Models
  • Mobile & E-Mail Marketing
  • Affiliate Marketing
  • Mobile and Web Analytics
  • Introduction to Web Content Writing
  • Ideation and creative expression
  • Technology of e-business and e-commerce
  •  
  • Sectoral Elective Courses (Choose any 2 out of 4)
  • B2B Marketing
  • AdTech &MarTech
  • Digital Strategies and Planning
  • Online Reputation Management
 
Job Opportunities After Completing The Course

Students with MBA Digital Marketing and E-Commerce can get into the following industries in the Marketing Function handling E-Commerce and Digital Marketing responsibilities
Entry Level
  • Online / Display Advertising Executive
  • Social Media Executive
  • Copywriter
  • SEO Executive
  • PPC Executive
  • Affiliates Executive
  • Executive - E-Commerce
  • Content Writer - E-Commerce
Mid Level
  • Online / Display Advertising Manager
  • Social Media Manager
  • Content Manager
  • Digital Marketing Manager
  • SEO Manager
  • PPC Manager
  • Affiliates / Partnerships Manager
  • Assistance General Manager - E-Commerce
  • Business Development Manager - E-Commerce
  • Business Analyst - E-Commerce
  • Vendor Manager - E-Commerce
  • Account Manager - E-Commerce
Senior Level
  • Head of Online / Display Advertising
  • Head of Social / Earned Media
  • Head of Content
  • Head of SEM / Natural Search
  • Head of Paid Search / Media
  • Head of Affiliates / Online Partnerships
  • Director - E-Commerce
  • Brand Manager - E-Commerce

Recent Recruiters

Partial List of Organizations Where Our Students Received Employment Opportunities